Why Service Design Thinking is the world's first service design podcast, dedicated to helping businesses and nonprofits of all sizes learn and adopt service design.

Toward a Preemptive Social Enterprise with Matthew Manos | #13

Toward a Preemptive Social Enterprise with Matthew Manos | #13

 
Matthew Manos at the verynice design offices in Los Angeles.

Matthew Manos at the verynice design offices in Los Angeles.

 
To me, the real benefit of social enterprises is that it feels more sustainable.
— Matthew Manos
Matthew's new book, Toward a Preemptive Social Enterprise, is available now at futureimpact.co.

Matthew's new book, Toward a Preemptive Social Enterprise, is available now at futureimpact.co.

Social Enterprises are one of the most important forms of business today and one of the most crucial components of a social enterprise is to create the future that we want to live in. Matthew Manos, designer, social enterprise builder, and innovative thinker, wants to help you do just that, with his new book, Toward a Preemptive Social Enterprise.

He explains that there are four archetypes of futures:

- Constraint (nothing really changes in the future)
- Growth (slowly keep progressing toward current goals)
- Transformative (all options of technological progress)
- Apocalyptic (a terrible possibility in the future)

In this book, Matthew curates anthology on the history and future of social enterprise, with the goal of inspiring the next generation of Social Entrepreneurs to integrate strategic foresight into their practices. Hear him talk all about it in this episode and pick up your own copy at futureimpact.co.

You can also enter to win a printed copy of the book right here, courtesy of Matthew and verynice.

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This episode's design challenge:

Set aside 30 minutes and go through the exercise of writing a scenario for the futures of your organization. It can be a visual scenario to represent the future, or written, or a comic strip. Consider the archetypes of the future: Constraint, Growth, Transformative, and Apocalyptic.
 

Building a Sustainable Business with Joanna Waterfall | #14

Building a Sustainable Business with Joanna Waterfall | #14

Customer Journey Mapping with Daniel Sunden and John Flitcroft | # 12

Customer Journey Mapping with Daniel Sunden and John Flitcroft | # 12