Today, we talk with Paul Bulencea, who is the co-founder of the College of Extraordinary Experiences, a disruptive experience design conference in November that will be held in a castle in Poland. Paul discusses how the economy is shifting from being based on services to being based on experiences and how businesses can beat commoditization by providing memorable experiences.
Jod Kaftan is the Group Design Director at Fjord in Los Angeles, overseeing the LA design practice and developing the team and quality of work. As a proponent of meaning in design, he provides valuable insights about how creating meaning can lead to customer loyalty.
In this episode, we talk with Jesse Grimes, from the Service Design Network, about SDN's wonderful resources, including its annual conference happening this month, as well as the plethora of free online information, in-person gatherings, and official trade publication.
Behind every successful business is solid backstage system that gives its customers a consistent experience and helps the business become sustainable in the long run. Joanna Waterfall, founder of Yellow Co., talks about how she implemented systems within her business from day one.
Social Enterprises are one of the most important forms of business today and one of the most crucial components of a social enterprise is to create the future that we want to live in. Matthew Manos, designer, social enterprise builder, and innovative thinker, wants to help you do just that, with his new book, Toward a Preemptive Social Enterprise.
One of the first steps business owners should take in serving their customers is identifying the customer journey. As a customer interacts with different points in the business, there are multiple opportunities to design their experience every step of the way.
Research is an important core of service design and design thinking because it is the center of the empathy and insight that will lead your work. It is also the way to discover unmet needs and problems that need to be solved.
One of the most fun techniques of design thinking is analogous inspiration: applying an out-of-context concept to the problem that you are trying to solve. We talk with Victoria Vivas, an experience designer in Chile, who focuses on enhancing the process of learning through analogous situations.
Today, on June 1st, we are kicking off the first year of this fabulous annual holiday. It was created by the Service Design Network to promote awareness of the art of service design. We are celebrating here at the Why Service Design Thinking podcast with three mini episodes of case studies featuring some great implementation of service design.
Starting a project or business can be easier said than done and there are many touchpoints that an entrepreneur goes through when starting something. We talk with Jon Leyh, the founder of Ruckus Projects, a community of entrepreneurs who come together to create projects that matter.Jon shares his powerful philosophy about why it's important to design your experience as an entrepreneur, while you are designing your project.
We've heard a lot about why service design is important but what does it look like in the context of People, Planet, and Profit? We talk with Martin Dowson, a UK-based service designer and Certified Customer Experience Professional who creates customer-centric organizations that deliver profitability through meaningful customer experiences. Martin discusses the sustainability of organizations and "why it's essential to link the awesomeness of the designed experience to the operational excellence of the organization."
Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction.
Innovation can still sometimes to be considered an "extra" or "nice to have" in business. But it is actually essential to compete in the constantly-evolving business landscape. So how can a company adopt innovative practices?
Service design and design thinking can have groundbreaking results when applied to business. But imagine what could happen when these innovative principles are applied to education! Near Los Angeles, in Silicon Beach, there is an incredible school called Incubator School, started just a few years ago by visionary educator Sujata Bhatt.