Building a Sustainable Business with Joanna Waterfall

Behind every successful business is solid backstage system that gives its customers a consistent experience and helps the business become sustainable in the long run. Joanna Waterfall, founder of Yellow Co., talks about how she implemented systems within her business from day one.

Yellow Co. is a gathering of entrepreneurial women who are building businesses and organizations that do good. What started off as a 2-day conference in Los Angeles has quickly grown into a thriving movement. I had the joy of seeing the development of this organization, and witnessed Joanna's strategic implementation of teams and systems from day one.

Learn more about the Yellow Conference and the new quarterly membership program, Yellow Collective.

This episode's design challenge:

This one is a 2-part challenge. As you think about a long-term sustainable strategy, first readThe E-Myth Revisited. Then, take a day or a week off to dedicate time to build systems into your business, so that you can take a day off every seven days, a week off every seven weeks, and a year off every seven years.