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Seth Weissman: Research for Design Insights | #10

Seth Weissman: Research for Design Insights | #10

 
Seth Weissman of BCG Digital Ventures

Seth Weissman of BCG Digital Ventures

 
You have to start with a problem... an unmet need that needs to be addressed.
— Seth Weissman

Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your work. It is also the way to discover unmet needs and problems that need to be solved. Many business and startup ideas that fail because they do not take the time to discover an unmet need and instead, only produce solutions.

Design researcher, Seth Weissman from BCG Digital Ventures, talks about different research techniques including Ethnography, Observational Research, Surveys, and more. He shares tips on how to get comfortable speaking with people, what sorts of insights to look out for, and even a design fail about suds-less soap.

Learn more about Seth's work.

This episode's design challenge:

Talk to one person for 20 minutes. Seriously - just one. Talk about your existing business, or share your ideas. And tell us all about it in the comments below.

The Future of Designing for the Customer Panel Discussion | #11

The Future of Designing for the Customer Panel Discussion | #11

Victoria Vivas: Analogous Inspiration from Unusual Places | #19

Victoria Vivas: Analogous Inspiration from Unusual Places | #19