What is Service Design? | Melissa Rancourt
Melissa Rancourt of The New School
Listen to this episode:
“Service Design is all about creating remarkable experiences. It is in everything that we see as citizens, as consumers, as employees. Service design is all around us at all times.”
Today's guest is Melissa Rancourt, an international entrepreneur who operates multiple businesses throughout Europe and coaches organizations on adopting design thinking. She also serves as the Academic Director for The New School: Parsons Paris' Executive Global Strategic Design Management Master's program, which I will be proudly attending as part of the inaugural class.
In this episode, Melissa discusses the key pillars of service design and why businesses should integrate it. With her international expertise, she gives examples of businesses who have successfully used service design. We even talk about an interesting insight into the experience of coffee shops in Belgium (hint: it has nothing to do with coffee!).
This Episode's Design Challenge:
Think about the last service-based business you went to that had an excellent service design. What made it so wonderful? What was the experience like? Are there lessons you can take and apply to your own business?
Share your insights with the community in the comments section!
Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.