Martin Dowson: People, Planet, and Profit | #7
Listen to episode:
We've heard a lot about why service design is important but what does it look like in the context of People, Planet, and Profit? We talk with Martin Dowson, a UK-based service designer and Certified Customer Experience Professional who creates customer-centric organizations that deliver profitability through meaningful customer experiences. Martin discusses the sustainability of organizations and "why it's essential to link the awesomeness of the designed experience to the operational excellence of the organization."
In the episode, we mention the UK's Design Council, which hosts research and resources about all things design. Browse through their handy document that outlines and explains the Double Diamond design process. You can also check out the original paper that the Design Council produced looking at the Double Diamond.
Here's an interview with Design Council in which Triple Bottom Line is expressed and the importance of design to the world.
This episode's design challenge:
Martin gave us a few challenges. First, look up the double diamond model of the UK Design Council and get to know its principles. Then, immerse yourself within the problem statement that you are trying to solve, to create the best sustainable solution. Share your experience with us in the comments!