Creating Culture | Claus Raasted

Claus Raasted is an experience and behavior designer who creates Live Action Role Play (LARP) events, where groups of strangers come together to collaborate on co-creating their shared experience. This is especially relevant when facilitating the design process with groups of people who are not used to working together (such as different divisions, company partners, or even community members).

We discuss how to help a group of collaborators become comfortable enough as a team to co-create something great. 

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Marina Terteryan
Developing Confidence as a Designer | Lauren Currie, OBE

Developing our confidence as designers isn’t just for our own benefit. Sometimes, it can be the driving factor ingetting important ideas heard and growing our impact as a designers. Lauren Currie is a service designer and entrepreneur, Head of Design at Good Lab in London and co-founder of the design agency Snook, and the founder of #UpFront - an organization that helps people develop confidence by sharing a stage with speakers. She talks about her mission to help designers gain the confidence to change the world.

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Marina Terteryan
Service Design in Government and Public Services | Benjamin Taylor

One of the most important applications of service design is in the government or public services sector, where there is a big potential to create efficiency and meaningful change.  We talk with Benjamin Taylor, who is a consultant in public services. As the founder of Red Quadrant management consultancy and a Chief Executive nonprofit Public Service Transformation Academy, Benjamin has a long history of innovating public services.

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Turning a Service into an Experience with Paul Bulencea

Today, we talk with Paul Bulencea, who is the co-founder of the College of Extraordinary Experiences, a disruptive experience design conference in November that will be held in a castle in Poland. Paul discusses how the economy is shifting from being based on services to being based on experiences and how businesses can beat commoditization by providing memorable experiences.

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Marina Terteryan
Toward a Preemptive Social Enterprise with Matthew Manos

Social Enterprises are one of the most important forms of business today and one of the most crucial components of a social enterprise is to create the future that we want to live in. Matthew Manos, designer, social enterprise builder, and innovative thinker, wants to help you do just that, with his new book, Toward a Preemptive Social Enterprise.

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Marina Terteryan
CASE STUDY - Designing the Entrepreneur's Experience | Jon Leyh

Starting a project or business can be easier said than done and there are many touchpoints that an entrepreneur goes through when starting something. We talk with Jon Leyh, the founder of Ruckus Projects, a community of entrepreneurs who come together to create projects that matter.Jon shares his powerful philosophy about why it's important to design your experience as an entrepreneur, while you are designing your project.

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Service Blueprinting for Customer Engagement | John Ayers

Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction.

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CASE STUDY – Incubator School Built with Design Thinking, Teaching Design Thinking | Sujata Bhatt and Ryan Oliver

Service design and design thinking can have groundbreaking results when applied to business. But imagine what could happen when these innovative principles are applied to education! Near Los Angeles, in Silicon Beach, there is an incredible school called Incubator School, started just a few years ago by visionary educator Sujata Bhatt.

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#ServiceDesignDay Special Edition Episodes

Today, on June 1st, we are kicking off the first year of this fabulous annual holiday. It was created by the Service Design Network to promote awareness of the art of service design. We are celebrating here at the Why Service Design Thinking podcast with three mini episodes of case studies featuring some great implementation of service design.

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People, Planet, and Profit | Martin Dowson

We've heard a lot about why service design is important but what does it look like in the context of People, Planet, and Profit? We talk with Martin Dowson, a UK-based service designer and Certified Customer Experience Professional who creates customer-centric organizations that deliver profitability through meaningful customer experiences. Martin discusses the sustainability of organizations and "why it's essential to link the awesomeness of the designed experience to the operational excellence of the organization."

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Marina Terteryan